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March, 2008

March 13th, 2008

The 60 Second Difference

You’d be surprised to know that most people you think you know have no real idea of what it is you really do on this planet for a living. How you connect, nurture and spend your time–hopefully making a difference.

Take your pocket digital camera ( I use a Canon SD-1000 with 4 GB SD memory card) and show people in one minute what it is they would experience when if they spent time with you.

Now for the some proof with a simple, yet very successful video I produced on my pocket camera for one of my successful coaching clients Dr. Marvin Lagstein, who can straighten teeth in six months or less…guaranteed!

People live vicariously through the words and actions of others–which is precisely why great marketers use testimonials, so you may relate to people just like you and families like yours. Instant credibility and rapport manifest by revealing precisely what it is that people will experience or receive as a direct result of what it is you do…

Now my one minute videos that produced millions of dollars in opportunity working with Mitsubishi, IBM, Intel, Panasonic and Canon to name a few…

Here’s another potentially viral marketing tool I created for my favorite ski instructor Larry Seale in less than 20 minutes with my pocket camera. Edited on my Sony VAIO laptop on a ski lodge lunch bench using Windows Movie Maker 2.1 (which is a free download from the Microsoft site), uploaded at no charge to GOOGLE.video.com (to your free account), with then generates a URL/address for this video commercial which can they be used any way you choose. You can cut and paste this Google Video URL/address into your E-Mails, E-Mail signature, Web Site/s, E-Zine, Squeeze Page to your site–you get the idea, and all at no charge.

With Larry’s permission I captured him in action doing what it is he loves: enabling others to zoom down a mountain covered in snow with control and style.Larry is now able to send this short clip to everyone he knows for free, enabling many of them to understand first hand what it is he does…Now it’s your turn…

March 12th, 2008

Millions If You Implement…

My first hard cover internationally distributed book “How to Persuade People Who Don’t Want to be Persuaded” generated a letter from a man who works with disturbed teenagers: “Your book has saved lives…that’s how powerful the principles you’ve revealed are”. That’s all I needed to hear to know that translating my life experience through the brilliant writer Mark Levy was worth all the sleepless hours and months of integration while touring internationally at events.
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The book had one objective–to enable you to present your ideas, concepts and feelings with impact and meaning, enabling you to persuade and influence more effectively than ever before.
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Two superb marketing minds Jimmy Vee and Travis Miller invested in my “Persuasion Power, Creating Customers For Life System” and actually applied every major principle in my system.

I was so impressed with their ability to take action, coupled with their experience in marketing/advertising, that I invited them to be partners in a coaching organization and collaborate on a new book on Direct Response Marketing Systems based on our combined successes–no untested theories. After forming an agreement with my publisher Wiley–our new book will hit the shelves nationally and internationally this month (March 08). “Gravitational Marketing” empowers people with proven techniques/strategies to generate more leads, sales and interest in what it is they do then ever before–you become the only logical choice, virtually eliminating your competition. www.amazon.com

Having a book at first point of contact with a potentially qualified contact enables you to create instant rapport and credibility before you open you mouth. Do not underestimate the impact of translating your expertise and passion into a book that will impact lives. My Persuasion Power System reveals the insider secrets to creating your own book within 24 hours, just like Jimmy Vee & Travis Miller did in the Automotive industry with their first book. I even include a book already written with the legal rights to reproduction with the system owners name on the cover and throughout. A few simple clicks in Microsoft Word, a title change and off to the over night publish on demand house printer of your choice…two days later you have instant credibility at every point of contact.